Client: Rogue Valley Transportation District (RVTD)
Goal: To increase the perceived value of a robust, modern public transportation system among residents of Jackson County leading to the passing of a tax levy.
Campaign: We developed a public awareness campaign telling the stories of RVTD customers and how RVTD effects their lives to appeal to voters and raise the general perception of RVTD’s value in the community’s livability.
We recommended a more factual approach to appeal directly to the minds of voters who may never ride the bus. Utilizing the combined credibility of community leaders and statistics, we showed voters and community partners the benefit they receive by supporting their local transit system even though they may never be riders of the bus.
We were able to engage officials, stakeholders, and community with a colorful visual campaign that used frequent, short messages to educate people regarding the benefits of having a public transportation system. Showing how the different ways people on the bus ‘Go’ can benefit the community, led to a connection with nonriders. All the RVTD materials and signage reflected the same colorful design reinforcing the positive message and reaching other audiences.
The tax levy passed easily, and more routes continue to be added.